How BCC Is Using AI to Build Stronger Event Audiences and Increase Registrations
By BCC Telemarketing
Combining AI, audience data and targeted outreach to help event organisers achieve better results before, during and after their shows.
At BCC Telemarketing, we've worked with event organisers for decades, helping them build audience databases, increase visitor registrations and gather valuable feedback. Now, we're combining that experience with new AI services to make the process even more effective.
From chatbots that capture visitor information to smarter registration journeys, targeted calling campaigns and post-show feedback, we're developing a more connected approach to event audience engagement.
Building Better Audience Data Through Chatbots
One of the biggest challenges for event organisers is understanding who's interested in attending and turning that interest into usable data.
We're using AI chatbots on event websites to engage potential attendees, answer questions and collect relevant information throughout their visit. Whether someone is enquiring about exhibitors, registration, opening times or what's happening at the show, these conversations create opportunities to learn more about the audience.
By capturing interests, requirements and contact information where appropriate, we can help organisers build stronger databases that support both their current events and future marketing activity.
Making the Registration Journey Easier
Getting someone interested in an event is one thing. Getting them registered is another.
We're developing conversational flows that guide visitors through the information they need, helping them find relevant event details and directing them towards registration.
Rather than leaving visitors to navigate multiple pages, these flows can answer common questions, remove uncertainty and make the next step clearer.
For organisers, the objective is straightforward: make registration easier, reduce the number of interested visitors who drop off and create more opportunities to convert website traffic into registered attendees.
Stronger Pre-Registration Calling Campaigns
Our telephone teams remain a key part of the process, particularly when it comes to converting potential attendees who haven't yet registered.
By combining our traditional pre-registration calling campaigns with information gathered through digital engagement, we can give agents a clearer understanding of who they're contacting and what might interest them about the event.
This allows for more relevant conversations, more focused follow-ups and better opportunities to turn interested prospects into confirmed registrations.
We can also support these campaigns through targeted SMS and email activity, reminding potential attendees about the event, providing registration links and encouraging them to complete the process.
Gathering More Valuable Post-Show Feedback
The opportunity to build audience intelligence doesn't end when the event closes.
We're using a combination of telephone campaigns, bulk SMS and email surveys to help organisers collect feedback from attendees and exhibitors.
Our teams can contact attendees directly to understand their experience, while automated SMS and email communications provide a convenient way for people to complete feedback forms in their own time.
This approach gives organisers multiple ways to reach their audience and collect insights into what worked, what could be improved and what visitors would like to see at future events.
It also creates opportunities to update contact records, identify interest in future shows and strengthen the database for the next event cycle.
A More Connected Approach to Event Marketing
The real value comes from bringing these services together.
Information collected through website chatbots can help inform pre-registration campaigns. Telephone conversations can identify attendee interests and encourage registrations. Post-show feedback can then help organisers better understand their audience and plan future events.
Instead of treating registration, audience development and feedback as separate activities, we're helping event organisers connect them into a more complete process.
With over 35 years of telemarketing experience behind us, our focus isn't simply on introducing AI. It's on using the right combination of technology and human engagement to deliver stronger data, more effective campaigns and better opportunities for event organisers.
Better audience data. More registrations. More valuable feedback.
