How Our New Services Are Building Stronger Data and Warmer Leads

At BCC, we've spent over 35 years helping businesses build stronger customer databases, generate leads and connect with their audiences. Now, we're using chatbots and AI voice agents alongside our existing telephone services to take that a step further.

These new services are helping us capture more customer information, identify opportunities and give our clients a better understanding of their audiences.

Turning Website Visitors Into Valuable Data

Every day, businesses have potential customers visiting their websites without ever enquiring. We're using chatbots to change that. By engaging visitors directly, answering questions and collecting relevant information, we're helping clients turn website traffic into useful customer data.

For example, a visitor to a publisher's website might ask about a subscription, a particular publication or advertising opportunities. Our chatbots can answer those questions, identify what the visitor is interested in and collect their contact details where appropriate. Instead of losing that interaction, the publisher can receive an enquiry with useful context and an opportunity to follow up.

Making Sure Enquiries Don't Stop When Phone Lines Close

We're also introducing AI voice agents to ensure customers can still get their questions and enquiries across when our clients' telephone lines are closed. Rather than reaching an out-of-hours voicemail and having to call back the following day, customers can speak to a voice agent that understands their enquiry, asks relevant questions and collects the information needed to get things moving.

For example, someone calling about a subscription issue, event registration or advertising enquiry can explain exactly what they need, just as they would during a normal telephone conversation. The voice agent can answer straightforward questions and pass the details to the appropriate team straight away, allowing the enquiry to be picked up without the customer having to start the process again. Where a human response is required, the relevant team can follow up when available.

This means our clients can continue receiving meaningful enquiries outside normal operating hours, while customers benefit from a much more useful experience than leaving a voicemail.

Better Data Creates Warmer Leads

One of the biggest benefits of these services is the opportunity to improve the information available before a human conversation takes place.

Instead of passing a salesperson a name and telephone number with little context, we can capture what the customer is interested in, why they've made contact and what information they're looking for. This gives our teams, and our clients' teams, a much stronger starting point.

It's particularly valuable for the audience development, subscription and lead generation campaigns we already deliver. By combining information collected through digital conversations with our established telephone services, we can help clients build more complete customer records, identify relevant opportunities and approach prospects with a better understanding of their requirements.

Combining New Technology With 35 Years of Experience

We're not looking to replace telephone engagement. We're using new technology to make it more effective. Our chatbots can engage website visitors and collect valuable information, while our voice agents ensure enquiries can still be handled when telephone lines are closed. Our experienced teams can then follow up, verify details and take those conversations further.

For our clients, this means more opportunities to engage their audiences, better information to work with and more productive conversations.

As we continue expanding these services, our focus remains the same: helping businesses understand their audiences, maintain stronger data and generate better-quality leads.

Better data. Warmer leads. More valuable conversations.